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Silk Soft - 100 Recycled.jpg
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Brief: Promote the fact that Silk soft is 100% recycled and make some awareness on a low budget.
Idea: To communicate that Silk soft is truly 100% recycled we put stickers on standart toilet tissue dispensers on selected public toilets acount Copenhagen.

Advertising Agency: By Far, Denmark
Creative Director / Art Director: Benjamin Bidstrup
Copywriter: Michael Jacobsen
Photographer: Hans Nygaard
Released: January 2009

Rating: 3.4/10 (7 votes cast)

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